10.30 – 11.30 (PANEL DEBATE)
ON AND OFF PORTAL – WHERE TO PUT YOUR CONTENT
What do consumers want? Research shows that once they go off portal, that’s where they stay, Oren Glanz, CEO of Olista sets the scene with his company’s reseach before the panel debates:

• Where to place your content and services
• Who owns the customer: you or the MNO?
• The move from WAP pages to WAP portals – what suits what business
• Different marketing strategies for different platforms
• Converged platforms and what it means for content services
• How brands, service providers and operators can work together

Panel includes:
Christina Ericsson, Ericsson IPX
Oren Glanz, CEO, Olista
Rich Holdsworth, co-founder and chief technical officer, Wapple
Speaker TBC, MoMac
Speaker TBC, Icon Mobile

CHAIR: James McNab, director, 2929 Interactive

12.00 – 13.00
MOBILE TV AND VIDEO

• VoD: from clips to films – what are the business models?
• WAP video and video calling services
• Shortcodes or 3G?
• Generating customers from free content
• Enhancing chat and dating with video
• Making interactive services visual

Adam Maxted, MinickUK
Nick Dixon, head of media solutions, Redwood Technologies
Speaker TBC, Vodafone
Sam Kleinman, Craze Productions
Speaker TBC, Logia

14.30 – 15.30
GIVING THEM WHAT THEY WANT: HANDS ON GUIDE TO DEVELOPING A MULTIMEDIA SERVICE

• Building a mobile presence and developing mobile advertising
  Guillaume Peersman, MD, Dialogue
  
  
• Increasing content and service capabilities
  Rob Lewis, CEO, Omnifone
  
  
• 3G and beyond
  Jeremy Flynn, D2See
  
  Developing services for iPhone and the Next generation handsets
  Oisin Lunny, EMEA media development director, Interoute
  
  CHAIR: Paul Skeldon, editor, Telemedia-news.com

15.30 – 16.15
BILLING 1: THE SHIFTING SHAPE OF THE MNO BILLING MODEL — WHAT DOES IT MEAN FOR TELEMEDIA?

• Tariff Transparency
• Data charging – how is it shaping your market?
• How all-you-can-eat is re-shaping the marketplace
• Ad-funded content – the future?

David Sheridan, head of legal, MX Telecom
Guillaume Peersman, MD, Dialogue Communications
Louise Ford, head of sales, Tanla Mobile
Name TBC, Vodafone

CHAIR: Jeremy Flynn, CEO, D2See

16.30 – 17.30
BILLING 2: WAP BILLING AND BEYOND — WHAT DO CONSUMERS AND MEDIA PLAYERS WANT FROM BILLING

• WAP billing across Europe
• Payforit – the UK market’s feedback
• Alt.billing: what does the industry want from content billing?
• What that means for content sales

Tim Cuthbert, customer solutions manager, Ericsson IPX
Rob Weisz, director of wholesale services, MIG
David Sheridan, head of legal, MX Telecom
Iain McCullum, O2
Nandi Gurprasad, VP global alliances, Bango

CHAIR: Jeremy Flynn, CEO, D2See

9.30 – 10.30
DIGITAL RETAILING STRATEGIES: HOW TO SELL MOBILE EROTICA WITH CONSUMER CONTEXT

• Back to basics... what DO our consumers actually WANT to buy?
• The importance of navigation, structure and sequence to ARPU
• Compelling technology, applications, CRM and conversion services
• The eternal question of brands, girls and genuine relevance
• Are brands important to carriers and consumers?

Julia Dimambro, CEO, Cherrysauce
Jonathan Shoham, Yiamuno
Speaker TBC, Vodafone
Nigel Barnes, Virtual Girlfriend
Paul Markham, Paul Markham Group
Moti Malui, Sabio
Speaker TBC, Juniper Research

11.00 – 12.00
D2C AND THE MOBILE WEB: HOW TO GET MOBILE CONTENT TO THE CONSUMER

• How do you go off-portal?
• From WAP pages to WAP portals
• How do the web, mobile and other media fit together?
• What works on what platform
• Cross platform promotional tips
• Working with MNOs to develop mobile services
• Taking your IPTV channel mobile
• From Web to WAP – all you need to know for seamless transmission
• The role of UGC in the adult market

Rob Johnson, Netcollex
David Jarvis, strategic commercial director, Cherrysauce
Ashley Christie, CC Media
Kieran O'Keefe, sales and marketing director, Reporo
Adam Maxted, MinickUK
Speaker TBC, Jamba
Speaker TBC, Buongiorno

12.15 – 13.00
Gaming and Gambling Workshop

The role of gambling services in mobile is gaining traction with the public, the content world and the 18+ sector. Find out where mobile gambling is at and what can be learned from its strategic positioning

Featuring:
Yishai Habari, 777 Mobile
Udi Jacobi, Cellectivity
Matthew Welch, chief marketing officer, Cecure Gaming
Speaker TBC, Orange

CHAIR: Yishai Habari, 777 Mobile

14.30 – 15.30 (Panel)
KILLER TECHNOLOGY AND APPS FOR MOBILE ADULT:
WHAT'S HOT AND WHAT'S NOT

• UGC and adult
• Adult video services
• Developing WAP services from your existing content
  Video chat
• What can 3G and beyond do for your adult content?

Rich Holdsworth, co-founder & CTO, Wapple
John Strand, CEO, Strand Consult
Rob Lewis, CEO, Omnifone
Jeremy Flynn, CEO, D2See
Ashley Christie, CC Media
Zoltán Kaprinay, managing director, Tele1

CHAIR: David Jarvis, strategic commercial director, Cherrysauce

15.30 – 16.15
EMERGING ADULT MARKETS

What is hot in the on and off deck markets around the world.

Panel TBC from brand, operators, billing aggregators and technology companies from the US, Eastern Europe, China, Africa and Asia Pac

31st March - 1st April 2008
Corinthia Grand Hotel Royal
Budapest