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 CONFERENCE - Programme Track 1 - BUDAPEST 2008
MONDAY 31st MARCH
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 Setting the scene for Day One of World Telemedia, our panel of media and marketing experts set out the current market for using multi-platform telemedia technology to drive consumers to interactive media and advertising services and address some of the key issues in how to deliver content and how to bill for it, before the two tracks commence.
Rick Gleave, head of interactive,Trinity Mirror
Roland Tauchner, managing director, DIMOCO and board member Mobile Marketing Association
Craig Miller, business development director, C&W
Chris Dadd, head of future thinking, WIN
Alistair Hill, analyst, M:Metrics
Barry Houlihan, CEO, MIG
Laura Marriott, president, Mobile Marketing Association
CHAIR: Sean Taylor, co-founder & MD, Redwood Technologies
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10.30 — 11.30
STRATEGIES FOR INTERACTION GENERATION
Media strategies for traffic generation
Klaus Muller, CM of Austria and Switzerland, Zed
Advertising strategies for traffic generation
Catherine Becker, deputy MD, Radar Advertising, a division of Adconnection
Audience 2.0: when mobile, web and TV become one
How convergence effects how traffic is generated
Josef Aliagas, CEO, Arena Mobile
Getting social
The role of UGC in generating interactive traffic
Oisin Lunny, Interoute
The interactive market
Rob Lewis, CEO, Omniphone
CHAIR: Paul Skeldon, editor, Telemedia-news.com
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| 11.30 – 12.00 COFFEE & NETWORKING |
 12.00 – 13.00 (PANEL DEBATE)
MEDIA FORMATS TO GENERATE TRAFFIC
Interactive media is a changing force, so what works and what doesn’t when it comes to traffic generation. Hear from experts in:
• Music
• Games
• TV
• Print
• Advertising
• Search
PANEL:
Rick Gleave, head of interactive,Trinity Mirror
Dr. Jeno Törocsik, chairman of the board, Telemedia InteracTV
Patrick Hagenaar, head of mobile, Ministry of Sound
Martin Taylor, co-founder, Redwood Technologies
Rob Weisz, director of wholesale services, MIG
CHAIR: James McNab, Director, 2929 Interactive
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| 13.00 – 14.00 LUNCH & NETWORKING |
 14.00 – 15.00 (PANEL)
M-MARKETING: THE ULTIMATE TRAFFIC GENERATOR?
• Driving customers to spend through m-marketing
• Search & discovery tactics
• Text and voice search
• Using the idle screen
• Opt in or opt out?
Bryan Stockwell, business development director, Mobile Commerce
Paul Amsellem, CEO, Silverback Media
Mark Slade, 4th Screen Advertising
Golan Shaked, VP media services, Celltick
Kieran O’Keefe, sales and marketing director, Reporo
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15.00 – 16.00
MEASURING THE SUCCESS OF M-MARKETING
How do you actually measure the success of m-marketing and what affects its effectiveness?
Featuring:
• Nandi Gurprasad, VP Global Alliances, Bango
• Speaker TBC AKQA Mobile
• Peter Gere, Digitania Hungary
• Alistair Hill, analyst, M:Metrics
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| 16.00 – 16.30 COFFEE & NETWORKING |
16.30 – 17.30
POWERING UP CROSS PLATFORM MARKETING
• Developing and exploiting data gathering
• The mobile shopping mall
• Viral and Bluetooth marketing techniques — and results
• Developing true m-commerce
• The role of mobile ads
• Tying it in with media interaction
Name TBC, Bluepod
Danny Kalish, CTO, Unipier
Peter Gere, Digitania Hungary
Nigel Barnes, Virtual Girlfriend
Balázs Juhász, CEO, Napfolt
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TUESDAY 1st APRIL
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10.00 – 11.00 OPENING KEYNOTE: Using interactive services to monetise your audience
Our opening panel builds on Day One’s sessions to discuss how the interactive media and advertising landscape is developing worldwide, setting the scene for the day ahead.
PANEL
Annabel Hembry, head of telecommunications, Associated Newspapers
Ben Nicolls, business development director, PPC Interactive
Name TBC, OITG
Sean Taylor, co-founder & MD, Redwood Technologies
Mark Collins, policy executive, Phonepayplus
CHAIR: James McNab, director, 2929 Interactive
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11.15 – 12.00
THE INTERACTIVE MEDIA LANDSCAPE
• So what has happened with interactive media services across the globe?
• New revenue generating models
• Where does mobile fit in these days?
• Cross media promotions
• Traffic generation
• Rules and regulations
Ben Nicolls, business development director, PPC Interactive
James Penfold, business development director, eTV
Chris Dadd, head of future thinking, WIN
Annabel Hembry, head of telecommunications, Associated Newspapers
Matt Jones, director & head of music, Mobile Inspiration
CHAIR: Martin Taylor, co-founder, Redwood Technologies |
| 12:00 - 12.15 COFFEE & NETWORKING |
12.15 – 13.00
USING SEGMENTATION DATA TO BUILD A MEANINGFUL RELATIONSHIP WITH CUSTOMERS
• What is the value of customer data?
• How to gather customer data and turn it in to something valuable
• Segmenting your audience for marketing
• What can your SP do to help you generate customer data?
• Spam and data protection issues
Gary Moyler, regional general manager EMEA, business logic systems
Danny Kalish, CTO, Unipier
Markus Stephan, product management voice service, NEXT ID GmbH
Speaker TBC, EnPocket
Speaker TBC, OITG
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| 13.00 – 14.30 LUNCH & NETWORKING |
14.30 – 15.15
COMPLIANCE: MAKING IT WORK FOR EVERYONE
• What regulations apply to which services
• How to work within the regulations
• The changing face of how interactive services are being operated
• Where do the new opportunities lie?
Jeremy Stern, Promoveritas
James Harris, head of industry support, Phonepayplus
Sean Taylor, Redwood Technologies
Craig Miller, C&W
Sally Weatherall, commercial director, WIN
CHAIR: Jeremy Sterm, Promoveritas
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